http://webprofiters.com Tue, 28 Apr 2009 12:22:14 +0000 http://backend.userland.com/rss092 en Online campaigns can be divided into two main groups – branding and sale-oriented, in practice very often both of these types are combined. In the internet where everything can be measured you need to keep in mind and understand several variants of advertisement pricing before starting negotiations, let’s describe them briefly. 1. ... http://webprofiters.com/category/blog/online-campaign-cost-types/ Online campaigns can be divided into two main groups - branding and sale-oriented, in practice very often both of these types are combined. In the internet where everything can be measured you need to keep in mind and understand several variants of advertisement pricing before starting negotiations, let's describe them briefly.   1. Cost per time   This is the ... http://webprofiters.com/category/blog/internet-advertising-price-types/ Every company selling corporate solutions is doing lead gen, so the ultimate question is, what’s the maximum cost per lead in a marketing campaign which can bring positive ROI? Here’s a quick guide how we count the initial numbers needed to do successful lead gen: Methodology In the analyses outrageously large sales are ... http://webprofiters.com/category/blog/what%e2%80%99s-the-maximum-cost-per-lead/ To quickly summarize WebProfiters point of view - don’t buy them, they don’t work. A lot of companies have their own subscriber bases which they use like mules, sending poor customers tons and tons of emails with “buy this” and “buy that” and suprisingly these work to a certain extent, providing ... http://webprofiters.com/category/blog/thinking-of-list-rentals/ You have a geek or semi-geek product and you think the time has come to market it to the masses, how do you do it? One way to do it is throw money into promotions on resources which don’t exactly or don’t at all correlate to your product and hope that ... http://webprofiters.com/category/blog/turning-the-mass-into-the-geek/