Growth Hacking Services AARRR-based website audit 

Complex website audit based on the aarrr model

Are you already familiar with this?

Quite often companies performing website audit will only find those problems that are related to their field of expertise. E.g. after an audit, a web studio will say, “Redesign your website”, and an advertising agency will insist, “Buy ads from us”, an SEO firm will insist on organic traffic optimization.

WebProfiters is:

  • A solely and exclusively consulting-only agency. We neither sell advertising or SEO, nor make websites and other web development. We are, however, experts in the field of web analytics and growth hacking?Growth hacking — a relatively new field of marketing focused on key metrics growth. As a method, growth hacking appeared in early-stage IT startups that needed exponential growth within short time at small budgets, but since then, it has also reached big companies. The goal of growth hacking strategies is to attract as many customers or clients as possible at the lowest possible cost. A growth hacking team consists of marketers, developers, engineers and product managers who are specifically focused on building and attracting a user audience for a business.;
  • One of the first Russian companies certified as a Google Analytics Partner with 13+ years of experience with the biggest projects. We use the AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. model? to find out what attracts visitors to your website, what they do and don’t do there, and why they leave for your competitors.

We perform complex audit that ensures a comprehensive evaluation of your digital marketing efforts:

  • Website audience analysis (demographic profile, technical profile and cohort analysis);
  • Benchmarking (analysis of your website and your set of traffic sources compared to those of competitors on SimilarWeb and search for insights in competitors’ statistics);
  • AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. analysis of the website (evaluation of acquisition, activation, retention, referral and revenue generation processes across the customer journey);
  • Studying the quality of inbound traffic;
  • Marketing audit of the sales offer and the website messaging;
  • SEO audit (how well your website meets search engine optimization standards);
  • Usability evaluation (checking how user-friendly the website is and analyzing user scenarios).

What do you get from website analysis based on AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. indicators?

1. You get specific recommendations on website modernization, traffic optimization and product / its price optimization (a 30-50-page-long report);
2. You get an understanding of your current funnel situation and awareness of bottlenecks removing which can boost the growth of your KPIs (number of leads, revenue, conversion rate etc.);
3. You get an independent professional opinion.

A complete website audit by an independent company gives you a full and precise picture of your current digital marketing situation.

A proper website analysis leads to income growth

This happens in three stages:

1. Implementing a website analysis system and creating a report panel based on the AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. methodology.
After the website audit, you can control statistics and efficiency metrics of your digital marketing and business KPIs.

2. Complex analysis of your website “from A to Z” (30-50 pages).
You get a report listing all discovered flaws and bottlenecks together with recommended changes and corrections.

3. Implementing received recommendations.
Implementing our recommendations usually results in:

  • an increase of the number of visits to your website;
  • a growth of revenues and/or EBITDA;
  • a reduction of customer acquisition cost;
  • cost-effectiveness growth of your advertising budget.
AdvantagesCompetitors
Audit is performed by professionals of a certified Google Analytics Partner
Website traffic analysis is client-tailored and does not contain commonplace recommendations
Audit is as complete as possible and includes every way to increase  website efficiency
Analysis of website metrics according to the AARRR model has the biggest influence on KPIs

Look at our projects for this service:

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