Growth Hacking Services Digital strategy services and digital strategy consulting. 

DIGITAL STRATEGY SERVICES. DIGITAL STRATEGY CONSULTING

Of course, we have to make a profit, but we have to make a profit over the long haul, not just the short term, and that means we must keep investing in research and development, and in service.

Akio Morita, a Japanese businessman and the founder of Sony Corporation

A digital marketing strategy is an effective use of all internet marketing methods according to the overall strategy of business development on the Internet. Internet marketing which is based on the AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. model takes into account such customer journey stages as Acquisition, Activation, Retention, Referral and Revenue, and uses specific digital marketing tools for each customer journey stage.

A digital marketing strategy implies:

  • Defining a set of digital marketing channels to generate the maximum number of high quality leads;
  • Identifying priorities and timing to start working with various digital marketing channels;
  • Defining marketing messages that the company sends via previously identified channels;
  • Identifying methods to convert leads into new and then repeat sales;
  • Identifying methods to prevent customer churn using digital marketing tools;
  • Creating a network effect, i.e. encouraging existing clients to generate recommendations of your product/service for potential customers using digital marketing tools.

Digital strategy consulting requires no less than 4 months, and the work includes several stages:

Month 1: Analysis of the business model, its AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. funnel and competitive landscape, forming a resulting KPI system

  • Developing a KPI system according to the goals and tasks of your business. Based on the predetermined KPIs, you can estimate afterwards how successful the marketing strategy of your website promotion is;
  • Setting and configuring web analytics systems, such as Google Analytics, Adobe Omniture and others according to the approved KPIs of the AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. system;
  • Analyzing the competitive landscape and competitors’ websites. The goal of this stage is to obtain information about your competitors’ digital marketing strategies on the Internet;
  • Analyzing the current online presence (website status and its incoming traffic). The analysis is carried out in order to detect all drawbacks that may impede the implementation of the online presence strategy.
  • Optional: if a company has no website, or if the existing website requires preliminary modernization, the “Website UI/UX design” service is performed.

Month 2: Quality lead generation on the Internet: planning contextual search ads, display ads and targeted advertising on social networks, initial internal search engine optimization

  • Media planning for upcoming contextual advertising campaigns (building a semantic kernel) relevant to current products and targeted queries;
  • Media planning for upcoming display advertising campaigns (building a targeting model) relevant to current products/services and customer base;

Putting out a tender, having a three-party meeting with the client and representatives of agencies.

  • Media planning of a targeted advertising campaign on social networks (Facebook, Instagram, YouTube, Linkedin and others);

Putting out a tender, having a three-party meeting with the client and representatives of agencies.

Selecting a contractor to implement SEO audit recommendations.

  • Optional: Selecting an internet marketing specialist for the client’s staff, whose responsibilities will include carrying out internal tasks according to the digital marketing strategy and supervising contractor’s work.

Month 3: Scaling: search engine optimization, email marketing, partner programs; beginning work on Activation and Retention stages – improving selling properties of the website, retaining current clients and generating repeat orders.

  • Building a semantic kernel for further SEO promotion;

Putting out a tender for semantic kernel compilation among SEO companies to provide link building. Monitoring link building activity and offering recommendations.

  • Developing an email marketing strategy and a strategy to nurture leads with a long sales cycle;
  • Developing an automated email marketing strategy to retain existing clients;
  • Cohort analysis and developing a strategy to win back churned customers and re-engage current clients to generate repeat orders;
    • Automated cluster email marketing;
    • Automated cluster re-targeting by cohorts on social networks.
  • Starting a partner lead generating channel. Consulting on choosing best partner platforms and on making a contract. Controlling affiliates to comply with partner program rules;
  • Performing a website auditbased on the AARRR?AARRR is a marketing model, which is based on such stages of a customer journey as Acquisition, Activation, Retention, Referral and Revenue. model and preparing the website for advertising campaigns (we study the website to understand how to make it more convenient and user-friendly, how to increase customer trust and, therefore, website efficiency, conversion rate and sales);

Selecting a contractor to implement usability audit recommendations.

Month 4: Optimization and scaling

  • Analyzing the efficiency of the entire process of traffic acquisition: consulting on contextual and display advertising, search engine optimization, targeted advertising on social networks and other types of advertisement in the project;
  • Scaling retention programs: A/B testing of various email chains to win back churned customers and/or revive existing clients, complexifying the retention logic by adding automated chat bots on social networks to retarget specific cohorts;
  • Identifying the most successful network effect models for specific products/services, automating Acquisition processes from current clients to potential ones via digital marketing channels;
  • Working with the pricing policy and product/service payment models in the A/B testing mode to increase the company’s revenue.

As the result of this 4-month work, you will receive not just a website, which fully reflects the profile of your company and meets the peculiarities of your target online audience, working contextual advertising, and SEO, but also targeted advertising on social networks, a complete email marketing system and a functioning lead generating channel. In addition, you will be able to start a consistent work on retaining current clients via digital marketing, use its tools to revive your client base and generate repeat sales, as well as to encourage your existing clients to attract new ones.

AdvantagesCompetitors
13+ years of experience in digital strategy consulting
Integrated approach and cutting-edge digital strategy services
Experience in developing strategies for small and medium-sized businesses with limited budgets
Independent digital agency (we don’t manage client budgets)
Teaching clients to implement an internet marketing strategy on their own

Look at our projects for this service:

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