Projects 1Factor 

One of the market leaders providing factoring services to trading and manufacturing companies that supply their goods on deferred payment terms.

We have been working together for more than 15 months.


1factor.ru

The initial goal of the project was to fix website indexing errors. When those were eliminated, the website traffic showed rapid growth: it doubled within approximately two months of works. Afterwards, the traffic growth rate remained at the achieved level. During the year of our work on this project, we used various SEO methods and search advertising; we modernized the company’s website based on usability test results and results of the website audience study. We managed to reduce the bounce rate significantly, to expand the sales funnel, and to nearly double the conversion rate. The total traffic growth rate was 800%.

We conducted website conversion in January, which enabled us to run tests without risks of losing potential clients. It can be seen, that the conversion rate does not fall with the increase in the number of visits, which proves the high quality of visitors we acquired.

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