Projects Alpina Publisher 

A leading Russian publishing house committed to publishing business and professional literature, audiobooks, ebooks and video courses.


http://www.alpinabook.ru/

The goal of cooperation was to increase sales rates without increasing advertising costs, that is, to increase conversion rates.

After a detailed analysis of the website, its traffic and price levels, we concluded that the most effective way was to change the website interface. Our recommendations on conversion rate optimization referred mostly to the improvement of the ordering process on the website. After their implementation, the conversion of visitors into clients increased by 21.2%.

Also, the website audit helped to triple the volume of search traffic, keeping the same level of conversion.

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