Projects BIIKS 

The first and the largest company in the market, providing well-drilling services in Moscow and the Moscow region.

The task of the project was to audit the company’s website and to identify audience’s preferences regarding different types of content, usability bottlenecks, and potentially successful ways to drive target audience to the website. During the project, we identified weak points and bottlenecks of the website and provided recommendations on further website modernization and fixing SEO issues to facilitate website indexing by search engines and to build up its functionality. The performed audit also enabled us to develop a strategy for target audience acquisition via enhancing the semantic kernel for search engine optimization and improving effectiveness of search advertising.

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