The tasks of the project included:
- Consulting on moving websites for certain areas of activity (development, real estate, manufacture) to the common domain, incom.ru, and keeping its positions in search engines;
- Introducing Google Analytics system to the company’s website and setting it up according to the company’s goals.
As part of the project, the following recommendations were offered:
- Recommendations on moving webpages for certain areas of activity; the implementation of these recommendations helped to keep search traffic. After the launch of the updated website, we used Google Analytics to track effectiveness of the website and advertising campaigns.
- Recommendations on conversion rate optimization; in particular, recommendations referred to changes of the main page, pages of main sections and main landing pages preparing them for advertisements.