Projects Magazin01 

Russia’s largest fire safety equipment retail network.

The goal of the project was a full-scale comprehensive audit of the company website in terms of both the online shopping convenience and driving target audience to the website. During the audit, we identified weak points and bottlenecks of the website and suggested ways of optimization and further development. In particular, following the web analysis, we made a proposal to modernize the website and to fix SEO issues to facilitate website indexing by search engines. The performed audit also enabled us to develop a strategy for target audience acquisition via enhancing the semantic kernel for search engine optimization and increasing effectiveness of search advertising.

Client’s review

«After the audit, we were provided with recommendations on website improvement, its search engine optimization, on adjustments to the semantic kernel, and on perfecting the search advertising strategy”.

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