Projects Severstal 

One of the largest vertically integrated steel and mining companies in the world.

The goal of the project was to set up Google Analytics and Yandex.Metrika tools on the company’s websites, as well as to provide a business training course for company’s employees. The trigger for these actions was the desire to master main tools provided by Google Analytics and Yandex.Metrika for website traffic analysis and to find ways to improve performance of the websites.

The training consisted mostly of workshops and practical tasks. Specially prepared themed materials included enumerations of all technical aspects of web analysis and functions of web analytics tool interfaces. Prior to the course, experts of WebProfiters analyzed tools that could improve the effectiveness of Severstal websites, so during the training course employees worked with solutions developed and customized for the company’s websites, discussing and improving them.

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